PORTLAND, OR: Freightliner LLC, a Portland subsidiary of
DaimlerChrysler AG of Stuttgart, Germany, has named Jeffrey Fisher GM of
corporate relations and communications, the company's top PR job.
He replaces Debi Nicholson, who left in June shortly after former
Freightliner president Jim Hebe resigned. In announcing the resignation
and appointment of Rainer Schmueckle as Hebe's successor on May 25,
DaimlerChrysler AG acknowledged a "dramatic collapse and continued
weakness in demand for heavy trucks in the US."
Fisher will be responsible for all corporate communications strategies
and initiatives for Freightliner and its business units, reporting to
Freightliner positions itself as "North America's leading manufacturer
of medium- and heavy-duty diesel trucks and specialized chassis," one of
a handful of primarily over-the-road "semi" makers. Typically, such
trucks are considered capital goods, selling in low volume for large
tickets ($100,000 or more each) and they often are the first to
feel it when the economy goes soft.
Fisher has some 20 years communications experience in the transport and
automobile industries. His most recent position was GM, corporate
communications, for Mercedes-Benz North America in Montvale, NJ. Prior
to that, he managed communications for Daimler-Benz Australia/Pacific in
Melbourne. Before joining Daimler-Benz - DaimlerChrysler's predecessor -
in 1995, he directed his own automotive communications consulting
No replacement for Fisher at Mercedes-Benz in New Jersey has been