LOS ANGELES: Downtown LA is more often thought of as an auxiliary
appendage rather than the heart of the city, but a local business group
is campaigning to change that image with a "Hip, Happening, Historic"
tour for travel and food writers.
"When most people come to LA, they may go to Universal Studios, the
Sunset Strip, or Santa Monica, not realizing that downtown has great
museums and cultural attractions," said Robert Wynne, director of
marketing for tour sponsor Downtown Center District, a
business-improvement organization funded by a voluntary tax on area
The four-day tour beginning October 16 is expected to pull in about a
dozen national and local journalists, and has a budget of $25,000. Attendees will tour the David Hockney Photography Exhibit at the
Museum of Contemporary Art (MOCA), the art deco Oviat building, the
Staples Center, and local shopping and ethnic districts, as well as try
out high-end restaurants such as Ciudad and The Water Grill.
This is the five-year-old organization's first media campaign.