CAREERS: My Big Break - Vito Turso is an executive vice presidentwith Dan Klores Communications in New York

My big break came at one of the worst moments in my professional

career. I was a metro reporter for a fledgling New York City tabloid in

early 1978 when the newspaper suddenly folded. Ironically, it was the

second newspaper to fold under me in less than a year. (Was it me?) The

phone rang. On the other end was the press officer for the city's new

Mayor, Edward Koch. A woman at the other end of the line asked,

"Interested in a PR job with a City agency?" "Well it's not my first

choice, but it beats unemployment," I answered. I had some very real

reservations. PR types I'd dealt with while I was a journalist didn't

always return my calls, didn't always "level" with me, sometimes

prevented me from speaking directly to the commissioner in charge, etc.

I decided to change that.



For the next 17 years, I was a deputy commissioner for public affairs

for three response-oriented New York City mayoral agencies delivering

environmental and correctional services. Since 1995, I've proudly

applied those good government skills to the work I do for several very

exciting clients at DKC. I guess I owe a lot to the collapse of that

newspaper 23 years ago.



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