Brunswick opens latest office in DC

WASHINGTON: Brunswick Group is continuing it's stateside expansion,

opening up a DC office to launch into the world of US litigation PR.



The firm hired Bork & Associates' David Shapiro to kick-start the

nascent business. While at the Shandwick-owned company, Shapiro was most

recently involved in the government's antitrust case against Microsoft,

representing Pro-comp, a business alliance backed by Sun Microsystems

and Oracle.



Shapiro said he had been in talks with Brunswick's Brussels office,

which specializes in litigation, and was keen to have a counterpart in

Washington, DC.



Shapiro said, "Litigation has been so public in Washington, DC, ever

since Oliver North and Iran Contra. There are lots of high-profile

regulatory agencies, and managing the public fallout is second

nature."



Shapiro is a trained lawyer. He was previously a VP with the National

Association of Manufacturers and press secretary to Sen. Richard Lugar

(R-IN). His litigation work has included representing the manufacturer

of a lead-based paint, which is facing a class-action lawsuit.



Shapiro also won an Emmy for his work as a producer/ reporter for The

MacNeil-Lehrer NewsHour, now The NewsHour with Jim Lehrer.



Shapiro said he did not anticipate forming an alliance with a law firm

at this stage, but said developing relationships with law firms was a

goal.



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