Brouillard hired by tech firm e-Bank

NEW YORK: E-Bank has tapped Brouillard Communications as its new

agency of record. The firm will handle branding, PR, and direct

marketing services for the Ohio-based tech company.



E-Bank creates software for financial institutions that allows them to

create comprehensive "snapshots" of their customers by merging disparate

databases.



Brouillard managing director George McGrath expressed delight over the

opportunity to work with the firm. "E-Bank offers a unique and powerful

solution for the financial industry's most pressing challenges,

including customer retention, increasing 'share of wallet,' and

integrating and maximizing existing information technology systems," he

said.



McGrath also noted that the business was won after a competitive pitch,

through he declined to name the other agencies involved. Other

Brouillard clients include Morgan Stanley, the American Physical Therapy

Association, and the American Gas Association.



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