MARK BINGHAM: Tribute to a man larger than life

SAN FRANCISCO: Mark Bingham's death on hijacked United Airlines

flight 93, which crashed outside of Pittsburgh, has brought many

tributes from the PR industry.



Bingham, 31, began his PR career at Alexander Communications (later

Alexander Ogilvy) in 1994, and he left in 1997. He later worked at

Burson-Marsteller and 3Com before starting his own agency, The Bingham

Group, with offices in San Francisco and New York.



Holland Carney, formerly president of Alexander Ogilvy's Western region,

remembered that clients were often leery of Bingham's youth. "But then

they would always come back and say, 'Mark is terrific, very bright, and

has so much energy,'" Carney said.



"Mark was a great connector, and in our profession, that is really key,"

said Judy Curtis, senior account manager with The Bingham Group. "He was

a warm and spontaneous person, larger than life."



At 6'5", Bingham cut an imposing and extroverted figure, with a huge

appetite for both food and life.



He has been a major focus of media attention because of a call he made

to his mother, Alice Hoglan, after the plane was hijacked.



Now the press is exploring the possibility that Bingham and others on

board may have foiled the hijackers, causing the plane to crash in a

remote location rather than hit another US landmark.



Hani Durzy, a VP at Alexander Ogilvy, said such coverage is

comforting.



"We are clinging to that," he said. "It made us all smile because we

knew he was that kind of person."



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