INTERNATIONAL NEWS: MWW Group set to help explain new IL phoneoptions

CHICAGO: The MWW Group has won the media relations assignment for

an Illinois statewide consumer telephone-service education campaign. An

organization started by the state plans to spend $3 million on

campaign advertising and PR. Exactly how much will be spent on PR hasn't

been determined, but MWW is committing five staffers to the

assignment.



John Digles, MWW's group director in Chicago, will serve as the official

spokesperson for the Illinois Telephone Consumer Education Fund, the

group sponsoring the campaign.



MWW has set up a website for the campaign, created a toll-free number

consumers can call for information, and begun a media outreach

program.



The fund's purpose is to inform consumers of their phone service options

in the deregulated environment, said Digles.



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