SYDNEY, AUSTRALIA: According to media analysis company Carma
International, Microsoft is the most-reported company in the world, and
Sony is the most-reported Asian company. (The Japanese consumer
electronics giant was the tenth most-reported overall.)
The findings were released by the company to coincide with the launch of
its new global media analysis service that tracks media coverage of more
than 700 companies in 25 countries.
The highest-placed European company, in sixth place, is the UK's British
With Sony well ahead of other Asian companies, the next most-reported
Asia-Pacific companies are Australian, Korean, and Japanese.
Toyota receives healthy global coverage, followed by Australia's BHP,
News Corporation, Japan's Mitsubishi Motors, and Korean electronics
The company that receives most press attention within the Asia-Pacific
region is Australian telecom giant Telstra.
Despite these results, Carma has highlighted a difference between the
most-reported and the most-positive media coverage.
Of companies receiving more than 100 articles per month, BMW is the
most-favorably reported company in the world.