INTERNATIONAL NEWS: Ex-Reagan advisor Jacobi to join Shell

LONDON: Shell International has ended its search for a successor to

retiring VP of external affairs Bart de Beer, appointing the ex-advisor

to former US President Ronald Reagan, Mary Jo Jacobi.



Jacobi takes over Shell's top UK PR post on Monday from de Beer, who is

retiring after 20 years with the Anglo-Dutch oil giant.



She joins from US investment house Lehman Brothers, where she held a

number of senior responsibilities as chief brand strategist and global

head of marketing and corporate relations, based in New York.



Due to the terrorist attack on the World Trade Center in New York this

week, Lehman Brothers was unavailable for comment on Jacobi's

replacement as PRWeek went to press.



On her role at Shell, Jacobi said she looked forward to "enhancing the

reputation" of the company.



She will report to Shell director of planning, environment, and external

affairs Malcolm Brinded. She'll also work closely with chairman of the

committee of managing directors, Philip Watts.



Brinded said, "Mary Jo brings an impressive track record in

international corporate and public affairs and brand building."



Prior to Lehman, Jacobi was an advisor to the board at financial

services giant HSBC, and was head of the bank's group marketing and

communications department in London.



Before moving into corporate PR, she was a senior advisor to US

presidents Ronald Reagan and George H. W. Bush.



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