LAST CALL: PR exec deserves to get lots of flack

In the midst of the recent tragedy, the PR community has made an

extra effort to be cordial and make sure they do not say the wrong

thing.



But sometimes, someone lets the team down. During one of his many daily

calls to PRWeek, a certain agency flack told us, "We began working with

a client very relevant to the current crisis." His explanation: "I mean,

these people wear turbans."



Fortunately, his actions don't represent the general ground-swell of

support and class elsewhere in the industry, although we're still

debating whether or not to include a Boutros-Boutros Ghali award for

Diplomacy Under Duress in next February's PRWeek Awards.



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