NEW YORK: Concerned about unscrupulous use of the internet, the
Arthur W. Page Society is adapting a new ethics code for PR use of the
net, and is inviting other PR organizations to do the same.
Last Friday, the Page board was expected to approve the policy put
together by Richard Edelman, head of the society's marketing committee.
The proposals call on PR people to disclose who they are as well as who
they are representing when taking part in online chat groups and
conferences. A meeting of major PR groups is planned this week in New
York to review the code.
Also included is disclosure of the background of experts, including any
potential conflicts of interest or "anonymous economic support of web
Edelman said the new guidelines are needed to ensure that the public and
media look to internet PR as a credible source of information.
Organizations such as the Council of PR Firms and the PRSA have been
consulted in formulating the guidelines.