PR21 hopes three's a charm with new CEO Hubbell

NEW YORK: PR21 is trying out its third CEO in three years, hiring

Bob Hubbell from consulting giant Andersen Worldwide.



Hubbell takes over the reigns from Gus Weill, who quit after having been

in the job for less than a year. He plans to open his own shop.



Hubbell started the job last Monday, and faces the challenge of

strengthening an agency which, despite $18 million in revenue and

a strong roster of clients, is said to have an unclear proposition in

the marketplace.



Hubbell set up and ran Edelman PR Worldwide's financial relations

practice between 1988 and 1994, before becoming chief communications

officer with Andersen. He has maintained a relationship with Edelman CEO

Richard Edelman, who approached Hubbell about his new post.



Hubbell said, "It is an excellent business with financial, healthcare,

consumer, and technology practices. It is apparent to me that the

company has been hiding its light under a bushel."



Hubbell's first task will be to outline his vision to the 150

employees.



He wants to position the global boutique as a dynamic, fast-moving

company that places an emphasis on one-on-one client services.



PR21 was founded as a hi-tech shop with clients such as The Knot,

Apartments.com and flooz.com. It launched three years ago with Will

Sullivan at the helm, and later morphed into a smaller version of a

major agency with global offices.



Sullivan ran the agency for about two years before Weill took over last

November.



PR21's current clients include Oracle, Sepracor, Allied Domecq, and

Whirlpool.



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