LAST CALL: The answer to all of your questions

PRWeek staffers are always happy to answer questions designed to

make our jobs easier (really). A recent list sent to our Midwest

correspondent by GCI Dragonette had some good ones, but also a few that

are just too tempting, crying out for facetious answers. Listen up: you

may learn something.



"Where do our faxes go when we send them?" The term "recycling bin"

comes to mind for many (though not necessarily for GCI Dragonette's, of

course ...). "Barn fire" also applies, along with "black hole."



"Do you ever visit company online press rooms?" Yes, and then have a

jolly old time routinely discussing how bad many of them are,

particularly the ones that list no PR contacts or phone numbers. (These

basically say, "This is all we plan to tell you, so don't even bother

calling.")



And finally, "Can you provide any tips on 'getting to know' reporters

on-staff?" Well, the phrase "all-expense paid trip to Tahiti" works for

us.



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