Golin Harris wins Wrigley business

CHICAGO: Golin/Harris International has won a widely watched

competition with rival Edelman Public Relations to become the agency of

record for chewing gum giant The Wm. Wrigley Jr. Co.



The win should mean annual income in excess of $1 million for

Golin.



Wrigley, which had never had an agency of record, started its search for

one this summer, considering Golin, Edelman, Ogilvy, and BSMG before

narrowing the field to hometown agencies Edelman and Golin.



"It really came down to just a personality fit," said Chris Perille,

director of corporate communications for Wrigley, in discussing Golin's

selection.



While Wrigley has used PR and advertising to support various products,

the company felt it needed a PR agency of record to promote its

corporate brand, said Perille. "The Wrigley brand is somewhat

undeveloped or under-leveraged," he explained.



Golin plans to put eight people, led by Chicago MD Keith Burton, on the

account. The team will include Scott Farrell, an EVP who oversees

Golin's corporate communications practice, and specialists in employee

communications, consumer PR, and media relations.



Wrigley has been trying to revitalize the gum market, which is losing

ground to a variety of brands. It has announced several partnerships to

develop functional gums that will include ingredients to help with

toothcare and other health issues.



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