Eric Mower snags Sage in creation of $4m PR agency

SYRACUSE, NY: Marketing communications company Eric Mower and

Associates (EMA) has bought out b-to-b communications agency Sage

Marcom. The merged firm will boast a 30-person, six-office PR division

with $4 million in annual fees.



Eric Mower, chairman and CEO of EMA, would not disclose financial terms

of the merger.



Last year, the PR operations of EMA and Sage earned $3.1 million

and $1 million, respectively. EMA has four offices in upstate New

York (Buffalo, Rochester, Syracuse, and Albany), as well as an office in

Atlanta. In addition to Syracuse, Sage has an office in Portsmouth, NH,

just outside of Boston.



John Favalo, president of Sage, will become managing partner at EMA,

responsible for b-to-b services for all six offices.



"We view acquisition not as a momentary approach to growth, but as an

appropriate and constant mechanism for growth," said Mower. "We view it

just as a multinational might. It is a very valid form of growing your

business, especially if you choose the right organizations to join

you."



Mower said there was one potential client conflict, but he would not

name the companies. However, he said that he'd spoken to them both, and

he believes that they plan to stay onboard.



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