LAST CALL: Joking PR agency only fooling itself

From our quickly growing pile of extraordinarily inappropriate

pitches following the events of September 11: "We're in a recession ...

the nation's at war ... but there is an innovative comedian-turned-CEO

who shows us how we can guide our careers and businesses out of this

mess."



Naturally we called the offending agency - a major national one that

should have known better - and asked if they weren't afraid the trick

smacked of using national tragedy as a springboard for lighthearted

promotion? The response: "We're not taking advantage. We're just trying

to acknowledge where everybody is at right now." (As if we needed a

reminder - Ed.)



However, we're pleased to report that the flack did change the wording

of the release. He even thanked us for our input and apologized for the

offense.



If only every exec was as responsive to our suggestions.



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