Cramer-Krasselt spins off PR business for top-20 run

CHICAGO: Cramer-Krasselt is spinning off its 85-person public

relations operation into a wholly owned subsidiary, CKPR, headquartered

in Chicago.



The new firm has $10 million in PR fees and is aiming to vault

into the top 20 of US firms "within a reasonably short period of time,"

said Peter Krivkovich, CEO of Cramer-Krasselt. Cramer's PR operations

ranked 44th this year.



Cramer's PR activities grew as an adjunct to its advertising work, but

clients are increasingly looking for different agencies to do

advertising and PR assignments, said Krivkovich. The company believes it

can pursue new business opportunities more easily as an independent

operation. The slowing economy is causing more clients to seek out

mid-size firms that offer more value, claimed Joel Curran, a managing

director of CKPR.



The firm's PR operations, formerly organized by location, have been

reorganized into eight practices: corporate and investor relations,

consumer products, employee relations, government/public affairs,

healthcare, packaged goods/food and beverage, travel and tourism, and

technology.



Steve Carr, 49, and Curran, 38, will become managing directors and SVPs

of the new firm. Krivkovich will serve as president of both CKPR and

Cramer-Krasselt.



PR staffers in the new company's four locations - Chicago, Milwaukee,

Phoenix, and Orlando, FL - are getting new office space separate from

Cramer's ad operations.



Major clients of the new firm include ConAgra Foods, Hershey Foods,

AirTran Airways, and Corona beer.



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