REDWOOD CITY, CA: Oracle has named Chase Manhattan's James Finn as
its new VP of worldwide public relations.
Finn will spearhead a vastly beefed-up in-house team, and will cast his
net far and wide to recruit more talent. He will also scrutinize
Oracle's PR agency relationships with an open mind. "Everything is on
the table," he explained.
Last month, Oracle ended its eight-year relationship with agency of
record Applied Communications. Oracle continues to retain PR21 to work
on the applications side. Finn said he will start discussions with PR21
"I'm going to be looking at the whole situation. The goal is to
communicate as one company with one voice, and I have an open mind about
how we achieve that."
The position was previously held by Margaret Lasecke-Jacobs, but has not
been filled for a year. Oracle currently has an in-house PR team of
about 25 people.
Finn will report to Mark Jarvis, chief marketing officer. Jarvis said
filling the job was not easy. "It was very hard to find people in PR who
have global experience," he said.
"In talking to Mark, it became very clear to me that we share the same
brand of aggressive PR thinking," Finn said.
Finn was previously SVP for PR at Chase Manhattan, and an executive with
the New York-based treasurer's office of General Motors. He also worked
in IBM's Europe, Middle East, and Africa operations.