NEWS IN BRIEF: Corporate philanthropy is the backbone ofCauseWorks

NEW YORK: Corporate philanthropy is the backbone of CauseWorks, a

new Porter Novelli practice that will help corporations develop societal

initiatives and marketing programs that provide measurable results.

David Zucker, who previously led the agency's work on the anti-tobacco

Truth campaign, has been appointed director of the group.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.