Ketchum creates room on top level through staff cuts

ATLANTA: Doug Breuer, director of Ketchum Atlanta, has made

staffing cuts in order to restructure office operations and allow the

hire of ten senior management positions.



Breuer has recruited Allan Ulman to lead his shop's corporate

communications practice. Ulman quit as head of Hill &Knowlton Atlanta

last spring, and has been consulting with National Services Industries

in the interim.



Facilitating the hiring bonanza, Breuer cut five jobs in Ketchum

Creative Works, the advertising services division, as well as in the

finance division.



Breuer also replaced three accounting staffers with two financial

analysts assigned to the IBM and Cingular accounts. He is seeking to

fill two more positions to support the branding and technology practice

groups.



Other executive hires include Ken Borough, formerly of

PricewaterhouseCoopers, who joined as SVP of Ketchum Inside, a new

moniker for the agency's workplace communications practice. Laurie

Flatt, formerly with C&W Atlanta, was hired as VP/GM for healthcare.

Stephanie Foxman transferred from the New York office to work as VP/GM

of Cingular. She is joined by Tim Whitehead, recruited from E-Trade, as

a VP of that marquis account. Randy Lewis is the new SVP of the Ketchum

strategic services group.



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