GCI Group makes cuts as prospects for work fall short

ATLANTA and SAN FRANCISCO: GCI Group has made another round of

layoffs, this time largely centering around the Atlanta and San

Francisco offices.



Ken Willis, president of GCI Atlanta, confirmed that 11 jobs have been

cut in the Atlanta office. Additional layoffs occurred in San Francisco

last week, and sources say that nine people were affected. It is said

that other offices were affected as well, but a spokeswoman said, "We

are not engaging in sharing any further information."



The Atlanta reductions were part of staggered layoffs that began in Q3

with junior staffers and then spread to senior levels, including account

supervisors and VPs. The head count now stands at 104, down from

115.



Willis said the cuts were the result of business that failed to

materialize.



"We started out the year intentionally overstaffed because we were

investing to grow," said Willis. "But we haven't grown the way we have

in past years of 30 to 40 percent."



GCI Atlanta suffered some high-profile account losses this year, but

Willis said he had factored the BellSouth and American Cancer Society

losses into his planning for 2001.



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