Adamson will run orthodontists' PR

ST. LOUIS: The American Association of Orthodontists (AAO) has

chosen St. Louis-based Adamson PR as its agency of record. Adamson will

employ the AAO's $1.5 million budget to develop two national

communication and marketing campaigns.



The first initiative will center on increasing awareness about

orthodontic developments, with a special emphasis on the increasing

number of adults that are currently seeking orthodontic treatment. The

campaign will also promote the benefits of, and need for orthodontic

treatment. Nearly five million Americans are currently orthodontic

patients.



Another campaign by the group will seek to remind parents about the

importance of regular orthodontic checkups for children who are under

the age of seven.



In addition to its PR services, Adamson will also create an advertising

campaign and provide sales promotion services for the AAO.



Founded in 1900, the AAO currently boasts over 13,500 members

worldwide.



The group supports research and education for members of the

orthodontistry community. Orthodontists are uniquely qualified to

correct bad bites and provide more specialized services than

dentists.



Established in 1981, Adamson PR's clients include Corona, General Mills,

and Amerinet. It serves more than 40 local, national, and international

clients.



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