Polo Ralph Lauren reworks PR staff to up global focus

New York: Polo Ralph Lauren has reorganized its corporate

communications, marketing, and advertising divisions to streamline the

current hierarchy and increase a focus on "global business development

strategies," according to a company press release.



Jeff Morgan has been promoted to president, Polo Ralph Lauren Media

Group.



Morgan will also keep his former duties as president and CEO of Ralph

Lauren Media, the web and multimedia joint venture between PRL and NBC

companies that is spearheaded by the polo.com website. Morgan, who

joined the company in 1999 after leaving his post as publisher of Men's

Health magazine, will report directly to company chairman and CEO Ralph

Lauren.



Also promoted is Paddy Byng, who will take over the newly created role

of SVP of international marketing, PR, and licensee business

development.



Byng was formerly SVP of global marketing and advertising. He will be

based in London, and will focus on international marketing and

communications initiatives.



David Lauren, son of Ralph Lauren, will become SVP of marketing,

advertising, and corporate communications. Before joining the company,

Lauren founded and helmed 20-something hipster magazine Swing, a venture

he began while still a student at Duke University.



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