Ogilvy sees major hike in healthcare

Washington: Ogilvy PR's health and medical practice has fattened up

its healthcare business by raking in nine new contracts for project work

this month, earning $6 million annually for its Washington, DC

office.



All but one of the contracts comes from the National Institutes of

Health (NIH) and the Centers for Disease Control (CDC). The other comes

from the Epilepsy Foundation, which tapped Ogilvy to develop a website

that will help epileptic teenagers better understand their condition.

All three organizations are existing Ogilvy clients.



Among the CDC projects are a branding campaign for the National Center

for Injury Prevention and Control, a two-year campaign to promote an

epidemiological study from the National Center for Environmental Health,

and a three-year advertising campaign to promote the proper use of

antibiotics.



Ogilvy will also be providing communications support for a study on

age-related eye disease by the NIH's National Eye Institute, a campaign

to keep children from drinking alcohol, and another to raise awareness

of heart disease among women.



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