LaBreche PRopels itself into start-up service arena

Minneapolis: LaBreche Murray Public Relations has launched a

prepackaged PR product for start-up and small companies, putting it in

competition with a similar offering started by Twin Cities rival Padilla

Speer Beardsley earlier this year.



LaBreche is calling its offering PRopel. "We're getting more and more

active in the start-up arena and the majority of companies there need

the same things. The marketing area of their business plans are pretty

slim," said president Beth LaBreche.



PRopel creates a PR timeline of activities for a start-up. Fees are

based on where a company is in its development.



The new offering is one of a series of branded public relations products

LaBreche has been creating the past two years. About 25% of its roughly

$2 million in annual fees now comes from these services.



Next year, it plans to roll out a new research service and a prepackaged

events-planning product.



Charging flat fees rather than hourly rates for various functions

appeals to clients in today's uncertain business environment, LaBreche

said.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.