Plesser wins new jobs worth $250k

SAN FRANCISCO: Plesser Associates has been retained by four new

clients for accounts totaling approximately $250,000.



MySimon.com, the comparison-shopping website, hired the firm to promote

the ease and value of its service, especially as the holiday season

looms.



San Francisco magazine has retained Plesser as its first agency of

record, prompted by Nellie Rodgers, its newly appointed director of

marketing.



"I recognized how many opportunities there were locally in media outlets

to get San Francisco magazine's editors branded in the market, and get

our story out there," Rodgers said.



Plesser has also entered a joint marketing arrangement with the global

market-research firm Frost & Sullivan to promote its world-wide CRM

conference in January.



And Technology Solution has hired Plesser as agency of record, as it

prepares to launch an IT trade magazine and website in December. "It's

interesting to work with a tech publisher during this very difficult

period for IT spending," Plesser said.



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