New School hired for MN's Riverview transit campaign

ST. PAUL, MN: Metro Transit has hired New School Communications for

a $200,000 18-month community relations program.



The agency will work on all phases of community outreach for a new

undertaking - the Riverview Corridor Transit Project - that will link

St. Paul to the Mall of America and the Minneapolis Airport, said Dayna

Kennedy, Metro Transit communications manager. The agency oversees mass

transit systems in the Minneapolis-St. Paul area.



New School was selected because of its previous work in involving local

communities with transit projects in the area, Kennedy said.



The new corridor is envisioned as a combination of bus-only lanes on

major roads and buses traveling in regular lanes on other streets.

Citizens will be asked about the exact route the buses should take, as

well as about items such as the design of various stops.



In addition to organizing community meetings, New School will look for

public events at which Metro Transit officials can speak about the

project, handle a community newsletter, and run a website for the

project.



Wayne County, which runs the airport, is spending $1.2 billion on

the new terminal and adjoining structures, such as a parking garage, an

energy plant, and cargo facilities.



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