AZ anti-smoking job won by EB Lane

PHOENIX: EB Lane Marketing Communications has won Arizona's

multimillion-dollar anti-smoking campaign for the second time this

year.



The full-service ad/PR agency originally won separate ad and PR RFPs

from the Arizona Department of Health Services in May, but competitor

and account incumbent Reister-Robb contested the resulting

contracts.



Rather than go to court, the state reissued a combined RFP for a

four-year account valued between $7 million and $10

million annually - 65% of which is designated for PR, according to Amy

Armstrong, director of EB Lane's PR division.



The new RFP was issued in mid-September, and gave agencies one month to

present two case studies and complete an advertising and PR

assignment.



EB Lane will use a team of minority-focused agencies to help with the

account, including Grupo (for the Hispanic community), Maverick

Marketing (for Native Americans), and Southwest Dimensions (for

African- and Asian-Americans). Also involved in the account are New West

Policy Group, Tucson-based Nordensson Group, and public policy

specialist Smith & Harroff.



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