QUESTIONS & ANSWERS: Patricia Thorp, Thorp & Company

She swims with sharks and has a star client named Twiggy (not the

stick-thin model you're thinking of). Meet Patricia Thorp, president and

founder of Thorp & Company. Just don't ask her to sing her company's

theme song.



Describe the company you work for Thorp & Company is a nimble, smart,

strategic PR firm of 25 professionals. While we are based in Miami, our

clients come from across the US and Europe, and the scope of most of our

work is national.



Tell us something amusing/interesting/embarrassing about your company

Our theme song is "Little Rabbit Foo-Foo." Don't ask why. Our staff has

a passion for karaoke.



How did you get into PR? I skipped my senior year of high school and

traveled the world until age 22. Then I went to college. I wanted to be

a marine biologist, a doctor, or a writer. I rediscovered my love for

writing as I took more courses, and saw that the PR field offered a

perfect mix of business and writing challenges.



What is your greatest achievement? This firm. We were just named the

fastest-growing of Florida's top-10 PR firms, and we rank as one of the

10 largest independent PR firms in the Southeast.



What was your best pitch/best stunt? I'll tell you the oddest: Twiggy

the water-skiing squirrel! She performs at the Miami International Boat

Show. With most of our work being corporate and high-level, Twiggy

provides much-needed relief for our staff.



What's the most daring thing you've ever done? I swim with sharks - and

not just the types that are rapacious business people - but the kinds

that rule the waters, too. When I scuba-dive, I even pet sharks (only

the nurse shark variety, thank you). I've gotten right in their faces to

take some fantastic close-up photos as well.



What are you working on this week? A launch roll-out for a product that

safely blocks electromagnetic radiation, and another product launch for

a "nutraceutical" bar that helps diabetics stabilize their glucose

levels.



If you could work for one company/on one account, what would it be? The

Woods Hole Oceanographic Institution, since marine biology is still one

of my passions.



What invention would make your job easier? The Star Trek technology.



You know, "Beam me up, Scotty, there's no intelligent life here." That

would be so much easier than flying to visit clients.



Write the headline for the story you would most like to read in PRWeek

"PR counselors play major role as global peace is achieved."



With whom would you most like to work? Jacques Cousteau.



Name one thing about your past people would be surprised to learn I was

born in Anchorage, AK when it was still just a US territory.



What is the secret of your success? Hard work and commitment to

excellence.



Part of our firm's success comes from our tenets of honesty and high

ethics.



It's important to never stop learning, growing, and challenging

yourself.



Finding like-minded people who take great pride in producing superior

results for our clients has been key to our firm's 580% growth rate in

the last five years.



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