Lattimore follows heart to lead role at AIDS nonprofit

WASHINGTON: Neel Lattimore has left his four-year perch atop BSMG -

now absorbed into Weber Shandwick Worldwide (WSW) - to take over as

director of communications for a newly formed nonprofit, The

International AIDS Trust.



Lattimore, who served as press secretary for then-first lady Hillary

Rodham Clinton from 1993-1997, said he relinquished his senior managing

director position at the IPG firm for the opportunity to return to

public service. "I got a great deal of satisfaction from my work at

BSMG," he said. "I was doing a lot of work with my head, but not my

heart. Hopefully here I can do both." Lattimore concentrated primarily

on education and technology clients at BSMG, most notably Microsoft.



Both he and sources within the firm denied that his departure was in any

way connected to IPG's recent decision to merge BSMG with WSW, a move

that, in Washington, has so far been actualized only in name. Both firms

continue to maintain separate office space with no confirmed target date

for coming together.



According to president Lance Morgan, no decision has yet been made on

whether to replace Lattimore, and it is unlikely one will be made before

the location change occurs.



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