Golin Harris expands Asian presence with Scotchbrook pick-up

SINGAPORE: Golin/Harris International is picking up a sizable new

presence in Singapore and Hong Kong, taking over what had been

Scotchbrook-BSMG.



The switch comes as a result of the combining of BSMG and Weber

Shandwick Worldwide. WSW already has a presence in Asia, said Rich

Jernstedt, Golin CEO.



The former Scotchbrook-BSMG operations have revenues of about $3

million annually, about half of what Golin had with its Golin/Harris

Forrest offices in those two locations. The combined operation will have

between $8 million and $9 million in revenues, Jernstedt

said. BSMG had 20 staffers in Hong Kong and 20 in Singapore.

Golin/Forrest has 45 in Hong Kong, and eight in Singapore.



Both Golin and Scotchbrook have specialized in public affairs and

financial communications. The new combined operation will try to develop

new business in consumer marketing and healthcare, said Jernstedt.



Anne Forrest, regional managing director of Asia for Golin will oversee

the combined operations. Godfrey Scotchbrook, who founded Scotchbrook

Communications in 1991, will become a senior counselor in the new

operations.



CT Hew, who had been president of greater China at Scotchbrook-BSMG,

will become managing director of Hong Kong operations.



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