Equals Three adds to recent success with ASHSP account victory

WASHINGTON: In another sign that the DC healthcare market is

maintaining its vitality, Equals Three Communications came away with a

one-year, $200,000 contract with the American Society of Health

System Pharmacists (ASHSP) late last month. The agency will wage an

image-enhancement campaign on behalf of the association.



The contract had previously been held by Porter Novelli, which was

reportedly not invited to re-pitch for the business. Equals Three's win

followed a six-way battle that included Fenton Communications and

Ketchum.



The ASHSP represents pharmacists who work alongside doctors inside

hospitals and other medial facilities in the US. Equals Three is charged

with helping the public distinguish its members from drug store

pharmacists.



"When most people think of pharmacists, they think of the guy behind the

counter at CVS. We'll be reaching out to providers, the medical

community, and to consumers to change that," said SVP Barbara

Hummel.



Equals Three, a 75-employee, $7 million agency specializing in

healthcare, transportation safety, and environmental issues, has won a

slew of healthcare work in recent months, putting it in the unusual

position of looking to expand its workforce while others cut back. Most

notable among the wins is a National Institutes of Mental Health

contract valued at $4.2 million - also surrendered by Porter

Novelli - in September, as well as work with the Cancer Research

Foundation, and the Centers for Substance Abuse Treatment.



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