Rowland adds to healthcare roster with Simply Sleep

NEW YORK: Rowland Healthcare, a sister company of Saatchi &

Saatchi, has bulked up its client list with the addition of Simply

Sleep, an over-the-counter sleep aid from McNeil Consumer Healthcare,

the makers of Tylenol.



Americans have had a hard time sleeping in the aftermath of September

11. Doctors have seen a 30% rise in the number of sleep medications that

they have been prescribing.



Rowland will launch a sleep education PR campaign that is designed to

give consumers the tools to help themselves.



The first event will be a two-day "Sleep Summit" SMT with sleep expert

doctors who will come to a New York sleep clinic to talk about the

importance of a good night's sleep and supply tips on how to get

one.



In addition to Simply Sleep, Rowland Healthcare has also added Citracal

Prenatal RX, a calcium citrate supplement from Mission Pharmacal.



Rowland will spearhead Mission's corporate comms business outreach and

form a campaign to extend the reach and market size of Mission's

Citracal Prenatal Rx vitamins.



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