Havas IR firms get together for push on global services

NEW YORK: Abernathy MacGregor Group is joining forces with its

overseas IR brethren in order to better sell its cross-border

capabilities to the investment banks and law firms that recommend such

agencies to clients.



Three of Havas Advertising's PR firms - Abernathy MacGregor, The

Maitland Consultancy in London, and Euro RSCG Omnium in Paris - have

formed an alliance to be named AMO International Financial

Communications.



Andy Merrill, Abernathy MD, explained how it would work: "The feeling is

with Alcatel, for example, that if we hadn't been in close contact with

Omnium then maybe only one of us would have worked with them." Both

Abernathy and Omnium were involved with the Alcatel-Lucent merger

discussions.



Now Alcatel is a retainer client for both firms.



The agencies will retain their own individual identities in each area,

but will specialize in advising clients on how to best communicate

cross-border mergers and acquisitions, international exchange listings,

and public offerings, among other things.



Merrill said that there are plans to add a German contingent to the

triumvirate. "In the next 12 months, we will acquire or identify one or

two individuals that we might hire," he said.



While this new operation secures the future position of three of Havas'

diversified firms in the network, there is still uncertainty about the

other agencies affected by the closure of the Diversified Agencies Group

last month. Where US healthcare shop Noonan Russo and UK PR network The

Grayling Group will sit is yet to be publicly disclosed. The intention

is to align all the agencies within the remaining three networks: Arnold

Worldwide Partners, Euro RSCG, and Media Planning Group.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.