Fleishman gains competitive edge

ST. LOUIS: Fleishman-Hillard is partnering with Fuld & Co., a

Cambridge, MA-based competitive intelligence firm, to cross-market

services to clients.



Earlier this year, Fleishman formed its own competitive intelligence

division to offer clients information on business trends and

developments that impact them and affect their communications

strategies.



The Fuld arrangement "automatically extends our reach," said Lisa

Richter, SVP and director of Fleishman's Knowledge Solutions group,

which includes competitive intelligence.



Fuld has 50 staffers spread across its Boston, London, and Geneva

offices.



Fleishman's competitive intelligence division has eight full-time

staffers, but no presence in Europe.



Founded in 1979, Fuld is one of the first firms to offer competitive

market intelligence, and has expertise in financial services, utilities,

manufacturing, and telecommunications.



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