She romanced her way into PR, but she's a tough cookie who doesn't
let a petty little thing like childbirth get in the way of a good pitch.
Meet Molly "Peppermint Patty" Watson, VP in the healthcare practice of
Describe the company you work for: GCI Dragonette is the Chicago base of
GCI Group. We are a midsized office with practice areas including
healthcare, shelter, corporate, and technology. We partnered with GCI
just over two years ago because we share the same spirit of
entrepreneurship - we value non-traditional problem solving and
How do you make a difference? I'm a Libra. I tend to be able to bring
together diverse groups of people.
Tell us something interesting about your agency: Sometimes the phones
cut out when the "El" goes by. And last year, we won the PRSA's
fundraising version of Chicago's "Cows On Parade" with "Global
What is your greatest achievement? Getting a top 10 print reporter to
return my call on the way to the hospital to have a baby.
What is your biggest failure? My mother still doesn't understand what I
How did you get into PR? It was very calculated. I fell in love with a
talent agent who needed a publicist for his bands. What can I say? It
was 1989, and I needed a job.
How did you get where you are today? I visualize my goals and listen to
What would you do if you didn't do what you do? Ride and train horses,
and write for Practical Horseman.
What would you like to change about the PR industry? The perception that
it's all about who you know.
Who do you most look like? Some say Peppermint Patty, or Molly from the
American Girls collection.
What is your favorite magazine? It's a toss up between People and
What would you do on a desert island? Does this assume I'm stranded with
an assortment of Fed Ex boxes?
Name one thing about your past that people would be surprised to learn:
I started my career in PR working as a publicist for the Led Zeppelin
tribute band, Physical Graffiti.
What will you do when you retire? Be a yummy mummy. You know, one of
those women with over-aerobicized bodies who picks her kids up from
school in a Mercedes SUV.
What is your best ability? Media relations. I just love the immediate
gratification of a good placement.
What is your philosophy? The good ones borrow, the great ones steal.
What is the secret of your success? A great team, a very comfortable
office, and snacks.