MY BIG BREAK: Sabine Heller, PR director at UGO Networks in NewYork

When I applied for a job at UGO, an online entertainment company,

they had no positions in PR. I was hired in sponsorships until I got UGO

its first press exposure.



I saw a potential for publicity at the opening of The Phantom Menace

where hundreds of people had been camped out. I came to the event armed

with stickers that I used to brand the foreheads, chests, etc., of every

person who was interviewed entering the theater. When the stickers ran

out, I stood on a trash can with a light saber and encouraged the crowd

to yell "UGO!" if they wanted the sword. Out of nowhere, I had the

attention of 400 chanting people and several TV networks. One person

even appeared on the cover of USA Today the next morning, with a large

UGO sticker on his chest. I got the attention of UGO's president who

created a job for me that eventually allowed me to head the department

for the last two years.



Since then, I have created several award winning PR campaigns, including

the Gary Coleman webathon. Last year, I was nominated for PRWeek's Young

PR Professional of the Year award and I was featured as one of the

Guerrilla Marketers of the Year in the November 12 issue of BrandWeek.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.