H&K Atlanta lands $1m Lucent PR job

ATLANTA: Socket/Hill & Knowlton has won the $1 million

Lucent Optical Fiber Solutions (OFS) account, defying rumors that the

firm's presence in Atlanta was past its best.



Last month, Furukawa Electric purchased a large portion of Lucent's

Atlanta-based OFS unit. Socket/H&K will rebrand the business globally as

OFS, including two divisions called OFS Brightwave and OFS Fitel. The

firm will handle strategic messaging, and all communications.



Ogilvy PR and Edelman competed in the final pitch.



H&K was one of the first national PR agencies to open an Atlanta

office.



Since the 1970s, H&K has been a top-10 firm in the city, but had

declined in the '90s partly due to revolving leadership. In 1997, Alan

Ulman was recruited as GM. He stabilized the firm, and engineered the

Socket acquisition late last year. However, his departure in the spring

for Equifax and later Ketchum was followed by both client and staff

losses, and the closure of the midtown office.



New GM Beverly McDonald, Socket cofounder, said, "We're not only

healthy, we're hiring." McDonald said the win is one of four new

accounts at the firm.



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