Bergen lured to lead Siemens marketing

NEW YORK - Jack Bergen has resigned the presidency of the Council of PR Firms to become SVP of corporate affairs and marketing at Siemens, joining an elite band of industry pros by taking the top marcoms role at a blue-chip corporation.

NEW YORK - Jack Bergen has resigned the presidency of the Council of PR Firms to become SVP of corporate affairs and marketing at Siemens, joining an elite band of industry pros by taking the top marcoms role at a blue-chip corporation.

In his new role, Bergen will be responsible for developing and executing the company's US integrated marketing, PR, and advertising strategy. He will have full control of all related budgets for the corporation, which employs 80,000 Americans and has revenues of $20 billion in this country. He will report directly to Klaus Kleinfeld, CEO designate of Siemens USA.



Bergen said the appeal of the job was the chance to run the whole marketing operation. He said he was also impressed by Kleinfeld's approach, and the fact that PR could take the lead.



New council chairman John Graham - CEO of Fleishman-Hillard - said: "Everyone knows what a great job Jack has done in the past two years. But we are considering a number of great candidates for the job, and we have a board and committees full of the very best people in the industry. Yes, we'll miss Jack, but in these cases you find someone as good or even better. And we won't lose momentum."



Candidates lined up so far are believed to include five agency chief executives, but Graham said he was listening to all ideas.



If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.







Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.