NEW YORK: Ruder Finn has been named agency of record for Targus, a
company that produces accessories for mobile computing.
Ruder Finn's goal will be to boost Targus' brand visibility, and to
define the company's role as an industry innovator. Targus brands
included in the program are Targus, PORT, cdProjects, RAKGear, and
Glacier Gear. The company produced the first carrying case for the IBM
ThinkPad, and distributes products in over 145 countries.
Mary Trudel, EVP of Ruder Finn in New York, and Alicia Dollard, SVP of
the technology group, will lead the mid-six-figure account. Account
supervisor Julia Clinton and SAE Molly Smith will manage the
Targus reviewed presentations from incumbent agency Edelman, GCI Group,
Porter Novelli, and Hill & Knowlton.