EDITORIAL: PR is slowly winning over the media

On that note, RF Binder has been doing an interesting sideline in

research on use of the words "public relations" in The New York Times.

In June, the paper was making an average of two non-negative mentions of

PR per day. That was up to 2.5 in July, and four in August. In September

it rose to 5.5, then seven in October, and eight in November. Alright,

so this is one paper in one city, but perhaps, just perhaps, the current

climate has grown journalists' appreciation of the profession.



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