CRT is selected to be the initial firm for TechnoScout

RICHMOND, VA: TechnoScout, a company that creates advertorials to

sell technology gadgets, has hired Carter Ryley Thomas as its first

agency of record.



The company, a division of Technobrands, represents a wide range of

brands, such as Motorola, Braun, and RCA, and sells products

interactively, through catalogues and telephone sales.



John Fleming, Technobrands' creative director, said he reviewed several

agencies across the nation for more than a year before selecting

CRT.



No budget figures were divulged, but Fleming said the contract duration

is "just short of a year," and that the firm will focus on media

relations.



"We're in this for the long haul," he added. "We know nothing will

happen overnight." TechnoScout hopes to become as familiar to

early-adopting technophiles as The Sharper Image.



CRT's challenge is to raise the awareness of the TechnoScout name to

consumers, manufacturers, and the investment communities.



TechnoScout's ads touting products from robotic lawn mowers to wearable

DVD theaters and speakers appear frequently in in-flight magazines and

large-circulation media, such as USA Today and The New York Times.

Advertising is handled through a wholly owned agency of Technobrands.



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