NEW YORK: Connors Communications has beaten out six other agencies
to provide media relations for the upcoming redesign of The Wall Street
Journal's online edition. The account is a project with an open-ended
Steven Goldstein, VP of corporate communications for Dow Jones & Co.,
said he chose Connors because he felt the agency best understood the
specific issues facing the WSJ Online, technology, and the internet.
Until June, Fleishman-Hillard was the agency of record for Dow Jones and
its brands, but Goldstein said the company would continue to work
without an agency of record, preferring to hire agencies for project
Connie Connors, CEO and founder of Connors Communications, said she has
not yet determined key communications messages for the new account.
However, she said the message would include the idea of WSJ Online
standing in a class by itself.
"They're the only online content property that is charging, and that's
successful," said Connors. "We have a lot of ideas to generate ongoing,
consistent communication to a variety of audiences."
The WSJ print version will also undergo a redesign next year, with the
unveiling of a new front page - its first redesign since World War II -
on April 9, 2002. The company has not disclosed what the exact format of
the paper will be, but the changes will include color pictures on the