Connors hired for media relations task surrounding WSJ redesign

NEW YORK: Connors Communications has beaten out six other agencies

to provide media relations for the upcoming redesign of The Wall Street

Journal's online edition. The account is a project with an open-ended

completion date.



Steven Goldstein, VP of corporate communications for Dow Jones & Co.,

said he chose Connors because he felt the agency best understood the

specific issues facing the WSJ Online, technology, and the internet.



Until June, Fleishman-Hillard was the agency of record for Dow Jones and

its brands, but Goldstein said the company would continue to work

without an agency of record, preferring to hire agencies for project

work.



Connie Connors, CEO and founder of Connors Communications, said she has

not yet determined key communications messages for the new account.



However, she said the message would include the idea of WSJ Online

standing in a class by itself.



"They're the only online content property that is charging, and that's

successful," said Connors. "We have a lot of ideas to generate ongoing,

consistent communication to a variety of audiences."



The WSJ print version will also undergo a redesign next year, with the

unveiling of a new front page - its first redesign since World War II -

on April 9, 2002. The company has not disclosed what the exact format of

the paper will be, but the changes will include color pictures on the

front page.



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