CAREERS: My Big Break

I was working for a small daily newspaper in Connecticut, going

nowhere with my career, and making very little money. A former co-worker

who was at IBM called and asked if I would send him my resume.



I never wanted a job in corporate PR - at least that was how I felt at

the time. So I sent a resume that I knew had at least three typos in it.

Amazingly, IBM called me in for an interview.



I didn't own a suit, and I was growing a beard. My friend at IBM

strongly advised me to shave and go shopping.



I did neither, showing up for the interview in khaki slacks, a blue

shirt, and a jacket from a brown suit. Moreover, the week before my

interview, newspapers in New York (The Trib) and Washington, DC (The

Washington Star) went out of business, flooding the market with

unemployed journalists who were now looking for jobs in public

relations. I figured I was toast, so I interviewed with a "who cares"

attitude.



Well, it worked. I guess IBM must have felt that if I could be so cocky

in an interview, I must be pretty good at work. Less than two months

later, IBM had paid to relocate me to Washington, DC, where I began my

PR career.



Joe Diorio is vice president of PR at Boyd Tamney Cross in Wayne, PA.



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