The spirit of Orson Welles hit Kansas recently, causing a PR flap for a radio station and a bonanza of PSAs for charities.Two DJs at Olathe, KS station KQRC thought they'd have some April Fools' fun by telling listeners the local water supply was tainted with dihydrogen monoxide, going on to list side effects like profuse sweating.
Unfortunately, many didn't get the joke - dihydrogen monoxide - or H2O - is the chemical formula for water. When the DJs publicized the "warning,
the town's 911 line became flooded. Olathe's communications director Tim Danneberg even threatened to file an FCC complaint, but held off after KQRC agreed to run PSAs for local charities.
"I'm not saying we did anything wrong,
says Neal Marsky, KQRC program director. "We just made a peace offering."
That's more than Welles did for his War of the Worlds broadcast. Maybe this will be recalled as War of the Waters.