Qorvis pleased by Saudi ads despite some negative ink

WASHINGTON: Ads produced by Qorvis Communications for the royal family of Saudi Arabia made national headlines last week when it was reported that up to nine national networks had refused to carry them.

WASHINGTON: Ads produced by Qorvis Communications for the royal family of Saudi Arabia made national headlines last week when it was reported that up to nine national networks had refused to carry them.

The only problem, said Qorvis founder and managing partner Mike Petruzzello, is the story had no merit. "We had a plan to buy regional spot buys, and that's what we did,

he said. "We had no trouble getting it on the air."

The story, which originated on Electronic Media and spread to mainstream US outlets, stated A&E, AMC, Bravo, The History Channel, The Weather Channel, Lifetime, and the USA Network, among others, had refused the ad due to the "offensive

tagline, "The People of Saudi Arabia - Allies Against Terrorism."

Petruzzello said, "The (networks) I've heard speak out were the Sci-Fi Channel, The Weather Channel, and Bravo. Those three wouldn't be part of the media plan anyway, which is to run the ads on news media and public affairs programs."

He added, "If anything, we're pleased. We've now had every network and every cable station run the ads as news stories."

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