LAST CALL: PR is undervalued on eBay's auction

For the past few weeks, The Wall Street Journal has been staging a charity auction of its signature headcuts - the pixilated portraits that often accompany its articles - on eBay.

For the past few weeks, The Wall Street Journal has been staging a charity auction of its signature headcuts - the pixilated portraits that often accompany its articles - on eBay.

From April 22-29, the theme was media. Browsers could bid on several advertising titans: both Saatchis, for example, were on offer, with Maurice fetching more than twice as much as Charles.

However, the PR industry had but one representative, and an indirect one at that.

Still, at $10.50, a snazzy image of WPP CEO Martin Sorrell seemed like a steal. Not that much of a steal, though: PRWeek dropped out well before the winning bidder drove the closing price to $20.27 - a respectable sum, until it's compared to the $277 that someone paid for Fred Rogers of Mister Rogers' Neighborhood fame.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.