LAST CALL: Atkins consumes diet critics' wrath after heart attack

On April 18, Dr. Robert Atkins, creator of the infamous high-protein, low-carb Atkins Diet, went into cardiac arrest. He was released from the hospital less than one week later, and PRWeek is relieved to hear that he didn't suffer another incident when he realized what a PR nightmare he had on his hands.

On April 18, Dr. Robert Atkins, creator of the infamous high-protein, low-carb Atkins Diet, went into cardiac arrest. He was released from the hospital less than one week later, and PRWeek is relieved to hear that he didn't suffer another incident when he realized what a PR nightmare he had on his hands.

Not that a heart attack is anything to laugh about. But the media certainly had a field day akin to when the author of The Rules for Marriage got divorced, or when Jim Fixx, the "inventor

of jogging, died while... jogging.

Statements issued regarding Atkins' hospitalization insist that the incident was not a heart attack, but the result of an infection that he had been suffering from for years.

Appearing on Today following his release, Atkins defended himself to Katie Couric by saying, "I bet I eat more vegetables than most vegetarians.

What - now he confesses to breaking his own diet rules?

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