QUESTIONS & ANSWERS: Teena Touch

She's an ex-journalist who's more than qualified to manage PR for a successful dot-com - though she'd fit just as well at Playboy Enterprises (and that's not just because of her name). Meet LowerMyBills.com's Teena Touch.

She's an ex-journalist who's more than qualified to manage PR for a successful dot-com - though she'd fit just as well at Playboy Enterprises (and that's not just because of her name). Meet LowerMyBills.com's Teena Touch.

Describe the company you work for LowerMyBills.com is a one-stop destination that enables consumers to research, compare, and instantly lower their monthly bills all on one site for free. We're a privately held company with 50 employees in LA. We've helped over 200,000 Americans save more than $108 million.

What do you do? I'm the PR communications manager, which means I spend my time managing our agency, managing the CEO, developing story ideas from within, and reaching out to the media with our story. All before noon.

Tell us something interesting about your company We've managed to move three times since our spring 2000 inception. Matt Coffin, our CEO, likes to sublease office space to save money. We've got a staff of 50 and make over a million a month. You do the math.

How did you get into PR? Lee Helper of Bender/Helper Impact hired me based on my tech knowledge and engaging personality. I'd just come from journalism, and the only thing I knew about PR was that most flacks calling me never knew what I covered.

What is your greatest achievement? Getting Bob Tedeschi of The New York Times to respond to my e-mails.

What was your best pitch? Getting Zeek Interactive, a small, unknown online content provider, into The Hollywood Reporter.

What's the most daring thing you've ever done? Asked Walt Mossberg out to lunch. He declined.

If you could work anywhere, where would it be? On Rudy Giuliani's crisis communications team.

What invention would make your job easier? MediaMap as a Palm Pilot application.

Write the headline for the story you would most like to read in PRWeek "Keeping the media at bay: how information was regulated during the September 11 crisis."

What do you wish you hadn't said to the media? What's your biggest pet peeve with PR people?

Who would you most like to work with? David Ogilvy. The man's philosophies have always stuck with me.

What's your party trick? Being the one who drinks the most, is still standing at the end of the party, and cleans up after the guests.

If you were an animal, what would you be? A beagle.

Name one thing about your past people would be surprised to learn I am the former internet and tech reporter for Adult Video News.

What skill would you most like to have? The ability to read minds, especially those of TV producers.

Which historical figure would you most like to represent? William Shakespeare, Dorothy Parker, or Alfred Hitchcock.

What is the secret of your success? It's all about relationships. Cultivate them, grow them, and maintain them.

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