AGENCY RANKINGS 2002: Top 10 by sector - Between them, the top tenagencies lost more than $120 million in revenue from technologyclients. But how did they fare in the other sectors?

GOVERNMENT/NONPROFIT
Rnk  Firm Name                         Revenue (dollars)       Chng
                                        2001            2000      %
1    Hill %26 Knowlton              35,034,000      19,226,000     82
2    Weber Shandwick
     Worldwide                    25,625,481      36,275,192    -29
3    Burson-Marsteller            19,446,000      25,533,000    -24
4    Fleishman-Hillard            18,915,000      24,864,000    -24
5    Edelman Public
     Relations Worldwide          11,423,867       6,771,652     69
6    GCI Group/APCO Worldwide     11,018,366      11,995,658     -8
7    The Kamber Group              9,380,000             N/A    N/A
8    Ogilvy Public
     Relations Worldwide           7,450,885       4,495,100     66
9    Ketchum                       6,037,000       5,377,000     12
10   Widmeyer Communications       5,366,000             N/A    N/A
     Total Top 10                149,696,599     134,537,602     11



PROFESSIONAL SERVICES
Rnk  Firm Name                        Revenue (dollars)        Chng
                                        2001            2000      %
1    Burson-Marsteller            16,130,000      12,700,000     27
2    Hill %26 Knowlton              13,340,000      10,789,000     24
3    Weber Shandwick
     Worldwide                    11,786,190      16,652,446    -29
4    Ketchum                       7,782,000       7,822,000     -1
5    Edelman Public
     Relations Worldwide           5,703,150       7,519,134    -24
6    Ogilvy Public
     Relations Worldwide           3,931,485       2,791,500     41
7    GCI Group/APCO Worldwide      3,603,302       3,716,526     -3
8    Golin/Harris                  2,445,875       2,406,317      2
9    Magnet Communications         2,224,000         739,000    201
10   Fleishman-Hillard             2,004,000       3,335,000    -40
     Total Top 10                 68,950,002      68,470,923    0.7



CONSUMER %26 RETAIL
Rnk  Firm Name                       Revenue (dollars)         Chng
                                        2001            2000      %
1    Weber Shandwick
     Worldwide                    78,316,187      98,267,633    -20
2    Fleishman-Hillard            53,009,000      44,096,000     20
3    Ketchum                      49,912,000      44,011,000     13
4    Burson-Marsteller            32,878,000      41,920,000    -22
5    Edelman Public
     Relations Worldwide          31,549,627      40,190,928    -22
6    MS%26L                         27,311,005      24,117,203     13
7    Golin/Harris                 26,076,660      26,972,533     -3
8    Porter Novelli               23,272,000      24,813,000     -6
9    Ogilvy Public
     Relations Worldwide          18,896,399      17,885,800      6
10   Hill %26 Knowlton              18,679,000      30,138,000    -38
     Total Top 10                359,899,878     392,412,097     -8



HEALTHCARE
Rnk  Firm Name                        Revenue (dollars)        Chng
                                        2001            2000      %
1    Fleishman-Hillard            60,050,000      35,080,000     71
2    Ketchum                      49,265,000      42,092,000     17
3    Porter Novelli               41,100,000      40,853,000      1
4    Edelman Public
     Relations Worldwide          40,427,331      38,883,571      4
5    Ruder Finn Group             33,268,000      32,100,000      4
6    Ogilvy Public
     Relations Worldwide          29,562,958      35,649,300    -17
7    Weber Shandwick
     Worldwide                    28,244,697      31,893,863    -11
8    MS%26L                         28,189,631      28,136,737    0.2
9    GCI Group/APCO Worldwide     24,542,462      21,459,204     14
10   Burson-Marsteller            20,701,000      23,694,000    -13
     Total Top 10                355,351,079     329,841,675      8



TECHNOLOGY
Rnk  Firm Name                        Revenue (dollars)        Chng
                                        2001            2000      %
1    Weber Shandwick
     Worldwide                    90,613,120     124,123,327    -27
2    Fleishman-Hillard            88,020,000     109,551,000    -20
3    Waggener Edstrom             56,685,000      56,162,000      1
4    Hill %26 Knowlton              47,357,000      54,350,000    -13
5    Porter Novelli               41,862,000      39,940,100      5
6    Brodeur Worldwide            39,600,000      53,500,000    -26
7    Edelman Public
     Relations Worldwide          37,646,937      56,522,835    -33
8    Ketchum                      31,545,000      30,323,000      4
9    Schwartz Communications      30,375,804      33,185,571     -8
10   Ogilvy Public
     Relations Worldwide          28,678,821      57,220,000    -50
     Total Top 10                492,383,682     614,877,833    -20



INDUSTRIAL
Rnk  Firm Name                        Revenue (dollars)        Chng
                                        2001            2000      %
1    Fleishman-Hillard            29,520,000      31,809,000     -7
2    Hill %26 Knowlton              27,302,000      24,944,000      9
3    Burson-Marsteller            23,258,000      21,870,000      6
4    Weber Shandwick
     Worldwide                    23,115,660      20,232,825     14
5    Edelman Public
     Relations Worldwide          12,075,194       7,689,471     57
6    Golin/Harris                  9,930,861      11,831,838    -16
7    GCI Group/APCO
     Worldwide                     9,648,664      11,142,737    -13
8    Rowland Communications
     Worldwide                     8,872,000      13,228,000    -33
9    Porter Novelli                8,500,000       7,437,000     14
10   Gibbs %26 Soell                 7,633,622       9,159,700    -17
     Total Top 10                159,856,001     159,344,571    0.3



FINANCIAL SERVICES
Rnk  Firm Name                        Revenue (dollars)        Chng
                                        2001            2000      %
1    Weber Shandwick
     Worldwide                    19,063,299      29,149,388    -35
2    Edelman Public
     Relations Worldwide          13,559,704       9,908,387     37
3    Ketchum                      12,526,000      10,266,000     22
4    Fleishman-Hillard            11,018,000      13,672,000    -19
5    Hill %26 Knowlton               9,946,000      14,141,000    -30
6    Burson-Marsteller             9,922,000      12,800,000    -22
7    GCI Group/APCO Worldwide      6,298,225       6,528,019     -4
8    Ruder Finn Group              6,247,000       7,092,000    -12
9    Golin/Harris                  4,301,706       8,795,922    -51
10   Trimedia                      3,142,000             N/A    N/A
     Total Top 10                 96,881,934     112,352,716    -17

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.